Director of Communications and Marketing

Résumé du poste

Overview
Established in 1836 in Quebec, Canada, Bishop’s College School (BCS) is an
IB World School offering the International Baccalaureate Diploma
Programme and certificates. With a campus bordered by farmland and
rolling hills on one side and by the city of Sherbrooke on the other, BCS is a
small, welcoming community and a “home away from home” to students
from 37 different countries. We create a caring community of learning and
development where cultures connect and individuals matter. By embracing
a rigorous yet supportive academic program and a well-rounded education
that includes athletics, the arts, leadership and development, and global
citizenship, BCS is preparing students to become tomorrow’s leaders.
The Position
Working in close partnership with the Admissions and Advancement
teams, the Director brings to life the everyday vibrancy of school life—its
traditions, values, community, and transformational student experiences. Through compelling impact
storytelling, innovative campaigns, and data-driven strategy, this role ensures that every touchpoint
reflects the school’s value proposition and positions BCS as a leader in the independent school landscape.
The Director is responsible for developing and executing integrated marketing and communications plans
across print, digital, and social platforms, while leading a high-performing team. From elevating
enrollment and fundraising efforts to managing the school’s brand and online presence, this individual
ensures a consistent, inspiring, and authentic voice that sets BCS apart.
Key Responsibilities
• Lead the development and execution of a high-impact marketing and communications strategy
that aligns with the school’s mission, strengthens its brand and reputation locally and globally, and
advances the school’s strategic priorities. Provide strategic direction to ensure all initiatives
position the school for sustained growth, influence, and engagement with key stakeholders.
• Work in close partnership with the Admissions and Advancement teams to create and execute
integrated marketing and communications initiatives that drive enrollment, engagement, and
philanthropic support. Align messaging across departments to amplify the school’s distinctive
value and foster deeper stakeholder connections.
• Define, articulate, and safeguard a cohesive and compelling brand identity across all internal and
external communications. Ensure consistency in tone, visual presentation, and messaging that
reflects the school’s ethos and character.
• Lead the creation of high-impact, mission-driven content for a range of platforms—including the
school’s website, social media, digital publications, newsletters, and print collateral—to engage
diverse audiences and bring the school’s story to life.
• Cultivate strong relationships with local and national media to enhance visibility and reinforce a
positive reputation. Serve as the school’s primary point of contact for public relations and crisis
communications as needed.
Director of Communications
and Marketing
A Quick Glance
• 250 students
• Grades 7-12 (Forms II-VII)
• 85% Boarding
• 15% Day
• Co-educational
• 35+ countries
• 8 residences
Contact Information
Attention: Kurt Johnson
Head of School
Careers@bishopscollegeschool.com
80 chemin Moulton Hill,
Sherbrooke, QC J1M 1Z8 CANADA
Phone: 819-566-0227
• Oversee the strategic direction, functionality, and content of the school’s website, ensuring an
engaging user experience and up-to-date, informative content that supports admissions,
advancement, and overall community engagement.
• Develop and execute a targeted digital advertising strategy to attract prospective families and
drive enrollment. Utilize data-driven audience segmentation, compelling creative, and platform-
specific ad campaigns to maximize reach and engagement. Continuously monitor performance
metrics and optimize campaigns to improve conversion rates and return on investment.
• Design and implement targeted email campaigns that inform, inspire, and engage segmented
audiences. Ensure communications are timely, visually compelling, and aligned with broader
strategic goals.
• Collaborate with Human Resources to support the development of internal communications
initiatives that foster a unified, values-driven organizational culture, prioritizing efforts that align
with the school’s strategic goals.
• Support the planning, promotion, and coverage of key school events—including open houses,
alumni gatherings, fundraising events, and community celebrations—to enhance attendance,
visibility, and impact.
• Lead, mentor, and inspire a high-performing team of marketing and communications
professionals. Foster a collaborative, creative, and results-driven culture aligned with the school’s
values.
• Manage the marketing and communications budget with fiscal responsibility. Ensure effective
allocation of resources to maximize ROI across campaigns and initiatives.
• Track, analyze, and interpret performance data across all communications and marketing
channels. Leverage insights to inform strategy, optimize outcomes, and ensure continuous
improvement.
• Remain at the forefront of emerging trends, tools, and best practices in marketing and
communications, particularly within the independent and boarding school sector. Introduce
innovative approaches to keep the school’s communications strategy fresh, relevant, and
impactful.

Date d'affichage : 08 mai 2025

Date limite pour postuler : 30 juin 2025